We enter every interaction with (at least) two motivations; one is Primary and one is Secondary. My Primary focus will determine the dynamic of that interaction and it will either hinder or facilitate the achievement of the Secondary intention. In a way, the Primary intention is the “channel” through which we reach our Secondary intention.
When you meet a salesperson who obviously wants something From you, how interested will you be in opening yourself and creating a true relationship with that person?
How would that be different if that salesperson conveys that they are alright regardless of your buying decision? Moreover, not only they are alright, but they are so genuinely detached of that outcome that they afford to take their time to learn about you as a person, to be curious about you as a human being. And, if they were to graciously ask you if you want to know about their product, how much more open will you be to say Yes to that, knowing that you can trust them for not using any “tactics” to “make you buy”?
Brian Tracy (or Mihaly Csikszentmihalyi?) said somewhere that we achieve the most important things in life by focusing on something else – for instance, we find happiness by doing something we love…
Next time you enter a sales interaction, Choose Connection as your Main intention and BE that person… This doesn’t mean that you don’t want them to buy, only that it would be Secondary to you. The more genuine the Connection (and your non-attachment to the outcome), the more likely they will trust you and will actually Listen to you when you’ll be talking about your Secondary intention.